Savage x Fenty at New York Fashion Week

To generate buzz for the pre-recorded show, we set up a larger-than-life content space on the red carpet and created one-of-a-kind fashion films with the star-studded guestlist. The VIPs loved the results and posted their videos to promote the fashion show’s debut on Prime Video—a truly organic social media campaign.  To this date, it is one of the most iconic red carpets ever.