CASE STUDY
NFLPA Rookie Premiere 2023
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/65077caf22875d0b8a834d09_NFLPA-2023_Hero-Image_V2.jpg)
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/65077caf22875d0b8a834d09_NFLPA-2023_Hero-Image_V2.jpg)
NFL Rookies show the world a first look in their jerseys for the 2023 NFLPA Rookie Premiere
Every year, following the NFL draft, the NFLPA assembles the most standout and marketable rookies for the eagerly-awaited Rookie Premiere in Los Angeles. This year, we had the privilege to craft and execute the official jersey reveal video for each attending player.
Shot in a single day in a highly coordinated and synchronized effort, we created 42 individual videos for each player as well as a compilation capturing the excitement of the entire day.
GALLERY
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/651cf9cd07d6e4f2a89bf0eb_NFLPA_FLOWERS.jpg)
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/651cf9cd07d6e4f2a89bf0eb_NFLPA_FLOWERS.jpg)
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/651cf9f881ca6a30f0da8afa_NFLPA_JOHNSTON.jpg)
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/651cf9f881ca6a30f0da8afa_NFLPA_JOHNSTON.jpg)
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/651cfa361b17fdb32cbd4771_NFLPA_RICHARDSON.jpg)
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/651cfa361b17fdb32cbd4771_NFLPA_RICHARDSON.jpg)
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/651cfa5a0577a254238e490b_NFLPA_ROBINSON.jpg)
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/651cfa5a0577a254238e490b_NFLPA_ROBINSON.jpg)
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/651cfa8b53a655340e12f0c6_NFLPA_SMITH--NJIGBA.jpg)
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/651cfa8b53a655340e12f0c6_NFLPA_SMITH--NJIGBA.jpg)
GALLERY
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/651cf9cd07d6e4f2a89bf0eb_NFLPA_FLOWERS.jpg)
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/651cf9cd07d6e4f2a89bf0eb_NFLPA_FLOWERS.jpg)
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/651cf9f881ca6a30f0da8afa_NFLPA_JOHNSTON.jpg)
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/651cf9f881ca6a30f0da8afa_NFLPA_JOHNSTON.jpg)
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/651cfa361b17fdb32cbd4771_NFLPA_RICHARDSON.jpg)
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/651cfa361b17fdb32cbd4771_NFLPA_RICHARDSON.jpg)
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/651cfa5a0577a254238e490b_NFLPA_ROBINSON.jpg)
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/651cfa5a0577a254238e490b_NFLPA_ROBINSON.jpg)
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/651cfa8b53a655340e12f0c6_NFLPA_SMITH--NJIGBA.jpg)
![](https://cdn.prod.website-files.com/64da554fbaabf54b19315505/651cfa8b53a655340e12f0c6_NFLPA_SMITH--NJIGBA.jpg)