NFLPA Rookie Premiere


NFL Rookies show the world a first look in their jerseys for the 2023 NFLPA Rookie Premiere

Every year, following the NFL draft, the NFLPA assembles the most standout and marketable rookies for the eagerly-awaited Rookie Premiere in Los Angeles. This year, we had the privilege to craft and execute the official jersey reveal video for each attending player.

Shot in a single day in a highly coordinated and synchronized effort, we created 42 individual videos for each player as well as a compilation capturing the excitement of the entire day.

Client: NFLPA

Los Angeles, 2023

Concept Development

Creative Direction

Full service production

Rapid post production