Grammy Awards Artist Studio
Nominees for the GRAMMY Awards star in a collection of unscripted films.
CBS approached us to develop a video campaign concept leading into the 2021 Grammys. This year marked many artists’ first public performances since the Covid-19 pandemic started, so we knew we wanted to hear what artists had to say about overcoming struggles, the joy of performing, and hopes for the future.
We solved this by creating an incredibly versatile space that transformed instantly to match each artist's personal aesthetic and allowed our team to switch seamlessly from visually complex editorial looks to intimate interview settings. This approach allowed us to capture a day’s worth of studio content for each artist in a matter of minutes.
The tune-in promos were shared across channels and generated massive buzz for the first awards show to air since the pandemic started. Our team also leveraged the versatility of the space to capture official EPK footage for the Recording Academy’s promotional efforts.