Baby2Baby Gala


OM teamed up with Instagram to roll out a real-time fundraising campaign for the non-profit Baby2Baby during their annual gala.

We created a one-of-a-kind floral masterpiece and shot stunning arrival videos of the gala attendees. VIPs then shared these videos to their profiles using Instagram’s fundraising feature, amplifying awareness for Baby2Baby and supercharged the fundraisingfor their cause.  

Client: Instagram

Los Angeles, 2022

Concept Development

Creative Strategy

Full Service Production

Rapid Post-Production